Auto-Owners Auto Insurance Review 2025
Our senior IQ analysts dove through all the top auto insurance providers to help you find the carrier and coverage that is right for you. On this page, we review the pros, cons, costs, and individual ratings for Auto-Owners from trusted sources across the web (BBB, Trustpilot, J.D. Power) plus key takeaways from customer feedback. Auto-Owners is known for claims satisfaction and independent agent support. Here’s what stood out.
Key takeaways
- Average price: Full ≈ $1885.0/yr (minimum varies by state/profile).
- Best for: drivers wanting a local independent agent — to consider: those outside its 26-state footprint.
- Trust signals: AM Best A++, BBB —, NAIC — (—), J.D. Power —/1000 —.
What Our Editors Had to Say:
Quick facts
- Legal name: Auto-Owners Insurance Company
- Website: https://www.auto-owners.com
- A.M. Best: A++
- BBB grade: —
- Trustpilot: —/5 from —+ reviews
- NAIC complaint index: — (—; 1.0 = average)
- J.D. Power: —/1000 —
- Availability: Regional (about 26 states) — 26 states
Average costs
For a typical driver profile, full coverage with Auto-Owners averages about $1885.0/year. Minimum coverage varies by state and driver profile.
Is Auto-Owners right for you?
Best for: drivers wanting a local independent agent
To consider: those outside its 26-state footprint
Pros & things to consider
Pros
To consider
Coverage & discounts
Discounts that might apply
Customer experience & ratings
- BBB: Grade —; reviews vary by region.
- Trustpilot: —/5 from —+ reviews.
- NAIC complaint index: — (—).
- J.D. Power: —/1000 —.
Where Auto-Owners is strong
We frequently see competitive quotes in Michigan and cities like Grand Rapids. Check rates where you live.
Top alternatives
How Auto-Owners compares
Compare Auto-Owners against other popular insurers on price, satisfaction, and features.
Auto-Owners FAQs
Is Auto-Owners cheaper than average?
Rates vary by state and driver profile. Our benchmark shows full coverage around $1885/yr within its footprint.
What is Auto-Owners known for?
High claims satisfaction and strong independent agent support.
Is Auto-Owners widely available?
It’s regional; availability varies by state.
How to save with Auto-Owners
Claims & digital tools snapshot
Why Choose Auto-Owners for Auto Insurance?
Introduction
Auto-Owners Insurance is a long-established carrier known for working through independent agents and focusing on claims service
NAIC Complaint Index (what it means)
Price vs. Value Snapshot:
When to Consider a Different Insurance Company:
Reviewed by licensed insurance analysts. See our Licensing & Credentials and editorial standards.
Methodology & Why You Can Trust InsuranceQuotes?
Our Credentials
Licensed Agency: AWL Insurance Agency, Inc.
National Producer Number (NPN): 18056901
Address: 9004 Anderson Mill Road, Unit A, Austin, TX 78729
Phone: 1-888-522-7355
Email: [email protected]
View Our Parent Company’s BBB Profile
Meet our licensed reviewers and see our verification steps on our Licenses & Credentials page.
How Much Does Auto Insurance Cost in Your Neighborhood?
Compare the average costs of car insurance for your state and city to get the best rates today.
Methodology & why you can trust InsuranceQuotes
Each Auto-Owners profile is written and edited by InsuranceQuotes analysts using a consistent, repeatable method. We compile third‑party ratings and regulatory data, normalize pricing benchmarks, and explain what it means for real drivers. Our goal is to give you a clear, unbiased snapshot of how Auto-Owners performs on cost, coverage, service and complaints.
How we gather & standardize data
- Prices: We summarize published full‑coverage benchmarks (12‑month term where available) and clearly label sources. Averages are directional, not quotes—your rate varies by state, driver profile, vehicle and coverage choices.
- Regulatory complaints (NAIC): We report the NAIC Consumer Complaint Index as a decimal and plain‑English label so you can compare at a glance (≈1.00 = industry average; <1.00 = better than average; >1.00 = worse than average).
- Customer studies (J.D. Power): We cite each insurer’s most relevant study segment and regional result (score out of 1,000) to reflect satisfaction where you live.
- BBB & Trustpilot: BBB letter grades and Trustpilot score/volume are captured as numeric fields so we can show badges and trend them over time.
- Financial strength: We surface A.M. Best financial ratings to indicate claims‑paying ability.
- Availability: “States served” is stored as a count and plain‑text note so you know where policies are offered.
Editorial standards & review
Content is produced by our editorial team and reviewed by licensed insurance professionals for accuracy and clarity. We explain what each metric means (not just the number) and flag limitations where data is partial or varies by state. See our Editorial Policy and Licensing & Credentials.
Disclosure: InsuranceQuotes is part of AWL, Inc. Our marketplace helps you compare real‑time rates and connect with licensed agents. Editorial evaluations are produced independently from partner operations. Quotes shown or obtained through our forms are provided by carriers and/or their agents.
- About the Author
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Michael Giusti is a senior insurance analyst, business journalist, and university professor with over 20 years of experience. He serves as department chair at Loyola University New Orleans and contributes to Insurance Thought Leadership, U.S. News, and other leading financial outlets.
