Lauren Pezzullo( Senior Health Life & Insurance Trends Editor )
Lauren Pezzullo is an insurance content strategist and consumer trends analyst. She has led editorial teams at major brands and written for the Center for Health Communication at UT Austin. Her work covers home, auto, and health insurance topics.
Our senior IQ analysts dove through all the top auto insurance providers to help you find the carrier and coverage that is right for you. On this page, we review the pros, cons, costs, and individual ratings for USAA from trusted sources across the web (BBB, Trustpilot, J.D. Power) plus key takeaways from customer feedback. USAA is known for low rates and strong service for military families. Here’s what stood out.
Key takeaways
Average price: Full ≈ $1457/yr (minimum varies by state/profile).
Best for: active duty, veterans, and eligible family members — to consider: civilians not eligible for membership.
Trust signals: AM Best A++, BBB F, NAIC 1.31 (more complaints than average), J.D. Power 726.0/1000 Claims/Shopping (members only).
What Our Editors Had to Say:
USAA delivers consistently strong service and competitive pricing, but eligibility is limited to military members, veterans, and eligible family. If you qualify, USAA should be on your short list.
Mechanical breakdown for newer cars (select states)
Why choose USAA
You prefer a single financial ecosystem
You’re eligible and value service reliability
You want competitive rates without heavy haggling
Customer experience & ratings
BBB: Letter grade:A+ (not BBB-accredited). BBB also shows 1.16/5 average from ~2,429 customer reviews on the HQ profile. Note: BBB explicitly says reviews don’t affect the letter grade. Better Business Bureau
What it means: The A+ reflects BBB’s file factors (complaint handling, time in business, etc.), while the low star average reflects voluntary reviews—often skewed negative.
Trustpilot: TrustScore & volume: Profile shows a very low TrustScore with ~3,500+ reviews (public page currently blocks scraping). Your “~1.2/5 from 3.8k+” is directionally right; the live count shows ≈3,538 reviews. Trustpilot
What it means: Open-web review mix, not member-only; over-representation of complaints is common on Trustpilot.
NAIC Complaint Index (Auto) – National picture: Recent reporting using NAIC data finds USAA’s auto complaint levels ~20% higher than industry average (index > 1.0 indicates more complaints than expected for size).
State example (to show variability): In Colorado, USAA (NAIC 25968) shows a 2024 complaint index of 0.82 (below average) for private-passenger auto—indices vary by subsidiary and state. dora.state.co.us
What it means: Treat NAIC indices as year-, line-, and entity-specific. Group-level national summaries can differ from a single subsidiary in a given state.
J.D. Power (Claims & Shopping) – Ranking status: USAA is typically “not rank eligible” in J.D. Power’s public rankings because membership is restricted, but is often scored and shown as above-average in study materials.
BBB
Letter grade (company file)
A+ (not BBB-accredited)
BBB letter grades reflect complaint handling & business factors; star reviews don’t affect the grade.
Customer reviews (HQ profile)
1.16 / 5 across ~2,400+ reviews
Voluntary reviews skew negative; treat as directional only.
Trustpilot
TrustScore & volume (public profile)
Very low TrustScore, ~3,500+ reviews
Open-web mix; not membership-gated. Use for qualitative themes, not absolute quality.
NAIC
Complaint Index (auto, national view)
> 1.0 (~20% above avg)
Index > 1.0 = more complaints than expected for size. Year/line/entity specific; varies by subsidiary.
Complaint Index (example: Colorado ’24)
0.82 (below average)
Example to show variability by state and legal entity (USAA 25968).
J.D. Power
Claims/Shopping studies
Not rank-eligible; historically above avg
USAA is scored but excluded from rankings due to membership eligibility limits; so they avoid quoting a numeric score.
Where USAA is strong
We frequently see competitive price quotes from USAA in Texas and cities like San Antonio. Check rates where you live.
How Much Does Auto Insurance Cost in Your Neighborhood?
Compare the average costs of car insurance for your state and city to get the best rates today.
Rates vary by state and driver profile. Our benchmark shows full coverage around $1457/yr for eligible members.
Who is eligible for USAA?
Active duty, veterans, and eligible family members.
Methodology & Why You Can Trust InsuranceQuotes?
Our Credentials
Licensed Agency: AWL Insurance Agency, Inc. National Producer Number (NPN): 18056901 Address: 9004 Anderson Mill Road, Unit A, Austin, TX 78729 Phone: 1-888-522-7355 Email: [email protected] View Our Parent Company’s BBB Profile Meet our licensed reviewers and see our verification steps on our Licenses & Credentials page.
Each carrier review such as this USAA profile is written and edited by InsuranceQuotes analysts using a consistent, repeatable method. We compile third‑party ratings and regulatory data, normalize pricing benchmarks, and explain what it means for real drivers. Our goal is to give you a clear, unbiased snapshot of how USAA performs on cost, coverage, service and complaints.
How we gather & standardize data
Prices: We summarize published full‑coverage benchmarks (12‑month term where available) and clearly label sources. Averages are directional, not quotes—your rate varies by state, driver profile, vehicle and coverage choices.
Regulatory complaints (NAIC): We report the NAIC Consumer Complaint Index as a decimal and plain‑English label so you can compare at a glance (≈1.00 = industry average; <1.00 = better than average; >1.00 = worse than average).
Customer studies (J.D. Power): We cite each insurer’s most relevant study segment and regional result (score out of 1,000) to reflect satisfaction where you live.
BBB & Trustpilot: BBB letter grades and Trustpilot score/volume are captured as numeric fields so we can show badges and trend them over time.
Financial strength: We surface A.M. Best financial ratings to indicate claims‑paying ability.
Availability: “States served” is stored as a count and plain‑text note so you know where policies are offered.
Our Methodology
InsuranceQuotes.com is an independent insurance publisher. We analyze carrier pricing, discounts, and customer experience using a consistent framework so you can compare options confidently.
Data Sources
Rates & pricing context: Proprietary cost comparison datasets licensed from Quadrant Information Services. We review historical and current data across states and driver profiles to illustrate relative price trends (not guaranteed quotes).
Complaint activity: National Association of Insurance Commissioners (NAIC) complaint index values by line of business, subsidiary, and year. An index > 1.0 indicates more complaints than expected for the company’s market share.
Experience signals: J.D. Power study materials (where applicable), Better Business Bureau (BBB) file information, and Trustpilot public profiles for qualitative review trends. Note that USAA is often not rank-eligible in J.D. Power rankings due to membership restrictions.
How We Build Comparisons
Coverage levels: We reference common scenarios (state minimum liability, standard “full coverage,” young drivers, incidents like at-fault accidents or DUIs) to show how pricing may shift.
Driver & vehicle profiles: Typical profiles include a 35-year-old driver with good credit and a recent model-year vehicle, plus variants for teens, seniors, and high-risk drivers where relevant.
Discount modeling: We note widely available savings (multi-policy, telematics, good student, safe driver) and call out membership-specific discounts when a brand restricts eligibility (e.g., USAA).
Important Notes
Not a quote: Rate figures and comparisons are estimates for research and education. Your actual premium depends on your ZIP code, driving history, vehicle, coverage limits, and underwriting.
Update cadence: We review carrier pages regularly and refresh sections when regulators, carriers, or studies publish new data.
Reviewed by licensed insurance analysts. See our Licensing & Credentials and editorial standards.
Editorial standards & review
Content is produced by our editorial team and reviewed by licensed insurance professionals for accuracy and clarity. We explain what each metric means (not just the number) and flag limitations where data is partial or varies by state. See our Editorial Policy and Licensing & Credentials.
Disclosure: InsuranceQuotes is part of AWL, Inc. Our marketplace helps you compare real‑time rates and connect with licensed agents. Editorial evaluations are produced independently from partner operations. Quotes shown or obtained through our forms are provided by carriers and/or their agents.
About the Author
Latest Posts
Lauren Pezzullo( Senior Health Life & Insurance Trends Editor )
Lauren Pezzullo is an insurance content strategist and consumer trends analyst. She has led editorial teams at major brands and written for the Center for Health Communication at UT Austin. Her work covers home, auto, and health insurance topics.