Insurance commercials missing from Super Bowl
Kevin Lyons
For the third consecutive year, there won’t be any Super Bowl ads pushing insurance, according to the website Superbowl-ads.com.
An insurance ad hasn’t appeared during the Super Bowl broadcast since Fabio teamed up with Nationwide in 2009, when the Pittsburgh Steelers took on the Arizona Cardinals.
Even though you won’t see any insurance ads from the likes of State Farm and Allstate during the next Super Bowl, there will be plenty of commercials from automakers, according to Superbowl-ads.com. Audi, GM Chevrolet, Hyundai, Toyota and Volkswagen have all put down at least $3.5 million each, which is the going rate for a 30-second slot. Cars.com also is among the 2012 Super Bowl advertisers.
And for the first time, you won’t have to be in front of a TV to catch the commercials.
The NFL said Dec. 20 that it will stream the Super Bowl online and to mobile phones. A user watching the game online can see additional camera angles, highlights, stats, and, yes, replays of the Super Bowl commercials.
“Whether it’s just for a quarter if somebody has to run out to the store to get something they forgot, now they can stay connected to the game,” Hans Schroeder, the NFL’s senior vice president of media strategy and development, told The Associated Press. “With such a big television audience, it will be interesting to see the expanded reach.”
A record 111 million people watched the Fox broadcast of the 2011 Super Bowl between the Pittsburgh Steelers and Green Bay Packers. The 2012 contest will be telecast on NBC.
Here’s a list of 2012 Super Bowl advertisers, courtesy of Superbowl-ads.com:
• Anheuser-Busch.
• Audi.
• Best Buy.
• Cars.com.
• Century 21.
• Coca-Cola.
• Dannon.
• Doritos.
• GM Chevrolet.
• GoDaddy.com.
• Hyundai.
• PepsiCo.
• Toyota.
• Volkswagen.
